江口 美知子 Michiko Eguchi / ART DIRECTOR, GRAPHIC DESIGNER

大手企業のパッケージやポスターなどを手がけるデザイン事務所、広告やカタログを手がけるデザイン事務所にてグラフィックデザイナーとして勤務後、
化粧品メーカーでアートディレクターとして企画段階から数々の商品を、パッケージデザイン、販促物、イベントにいたるまでトータルにブランディング。
独立後はファッションの仕事を中心に、パンフレットやパッケージ、広告などを多岐にわたって制作。また、独特の世界観を持つクリエイティブユニットとしても活動中です。
特に女性ならではの視点から創りだす、女性の心をくすぐる表現や物語性のある世界づくりには、各方面より非常に高い評価をいただいています。
パッケージデザイン、広告制作、メーカーという、それぞれ重要な役割を持つ異なった立場から長年デザインと向き合った経験を最大限に活かし、
心を動かすデザイン、『モノ』 が 『特別な物』 に変わるデザイン、物語や余韻が生まれるデザインを制作します。 お気軽にお問い合わせください。

I worked in a design office dealing with packages and posters for major companies and also worked as a graphic designer for another design office involving in advertisement
media and catalogs and after that, I worked for various commodities from planning stage as an art director in a cosmetics manufacturer. My job involved total branding for
package designs,sales promotion tools and promotion events. After I became self-employed, I produced pamphlets, packages, and advertisement media centering on fashion-related work. In addition, I have been active as a creative unit with an idiosyncratic way of looking at the world.
Expression of strong appeal to women and a world created in a narrative fashion only from a woman’s standpoint have earned an excellent reputation from various quarters.
I have worked for a long time for design of packages, advertisement media, and as a staff in manufacturers in different capacities with different roles.
I’ll make the most of those experiences to produce design to stir emotion, transfer “things” to “special things” and create stories and afterglow. Please feel free to inquire.

CAREER BACKGROUND

COSMETIC COMPANY
Worked as an Art Director and Graphic Designer. Duties include; poster design, pamphlet design, leaflet design, logo design, package design, event planning, and visual images planning, etc. Responsible for handling
overall aspects of a project, from planning, research, design, to copywriting, illustration, styling, photography, and more.
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ADVERTISING DESIGN OFFICE
Worked as a Graphic Designer. Designed catalogs, pamphlets, advertisements, information magazines, and more.
Main clients : MANDOM / EZAKI GLICO / ITOKI / IMAGE / SHADDY / WACOAL / CECILE / TANIOKA GAKUEN / DAIKO / TOPPAN and more.


PACKAGE DESIGN OFFICE
Worked as a Graphic Designer. Designed posters, pamphlets, logos, packages, and more.
Main clients : EZAKI GLICO / HOUSE FOODS / GEKKEIKAN / OHAYO DAILY PRODUCTS / OJI PAPER / TOKYO PAPER / HEIWA PAPER / KINTETSU DEPARTMENT STORE / DENTSU / DAINIPPON PRINTING and more. AWARDS and PRIZES / LONDON INTERNATIONAL ADVERTISING AWARDS Package Design Categories “Finalist” / JAPAN CALENDAR EXHIBITION “Chairman of Japan Print Industry Federation” Award / Selected and published in : N.Y. ADC ANNUAL / GRAPHIS DESIGN ANNUAL / JAGDA ANNUAL / TOKYO TDC ANNUAL / ADC ANNUAL / PACKAGE DESIGN ANNUAL and more. (AD: Akio Okumura D: Michiko Eguchi)